The Sundown Rule
Times have changed since the original Sundown Rule, but the principle remains the same. If someone needs our attention, we’ll respond to them that day. It doesn’t matter who it is—customer, coworker, partner—we respond with an urgency that says, “We care.”
It’s how we keep our business moving at the speed of retail. It’s how we remind ourselves that every request gets same-day service, even if it’s just an email or phone call letting the person know we’re going to take care of them.
Cell phones, tablets, and other portable devices mean we don’t have to stop when the sun goes down for the day, but we still have to be timely. Because the customer, whether internal or external, is number 1.