The Half Spark
"Our customers are the boss. Their expectations are going up and we’re transforming, to serve them even better tomorrow."
– Doug McMillon, President & CEO, Walmart
The Half Spark symbolizes an expressive connection to Sam Walton’s original spark of inspiration and innovation. It’s our way to engage with the legacy he left behind. For Sam, it was about service to the customers. Showing respect for the individual. Striving for excellence. Acting with integrity. Those four values empower associates to make the difference so they can make sure the customer is #1—ALWAYS.